Kith e Coca-Cola saranno i protagonisti di questa estate

Articolo di

Andrea Procida

Chi conosce Ronnie Fieg sarà sicuramente anche a conoscenza del suo amore nei confronti della bibita più famosa al mondo, la Coca-Cola.

Nel 2016 la passione di Ronnie si è trasformata in un sogno, grazie alla prima collaborazione tra Coca-Cola e Kith, rinnovata poi per altre due volte nel corso degli anni, e ora siamo giunti ad un nuovo capitolo.

Ronnie Fieg, attraverso il suo profilo Instagram ufficiale, ha infatti annunciato che quest’estate assisteremo alla quarta stagione della collaborazione tra Kith e Coca-Cola, che verrà celebrata alle Hawaii.

Al momento non sono state svelate ulteriori informazioni, perciò rimanete sintonizzati su Outpump per futuri aggiornamenti.

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Everyone that knows me knows my obsession with Coca Cola. I have been collecting Coke products and books for over 20 years. When starting to work on hospitable moments in 2013, I was always interested in seeing where I would take the project if I had a chance to work with the brand. I was so happy when I got the call to work on the first project, I’ll never forget that feeling. I remember telling my team that I felt it was the first major milestone for Kith. All I kept thinking was who didn’t love Coca Cola? Who didn’t love the polar bear commercials in the 90’s? They used to play those spots in the theaters holiday time before Christmas and they literally made everyone smile. That was the inspiration behind the first collection and I wanted to release it in Aspen. After seeing the success of that trip and pop up space, the next two collections released in East Hampton and then last summer in Malibu. Some of the best times I have ever had since starting Kith in 2011. These moments are created out of the love for the product we produce and wanting to celebrate it’s release. This summer we celebrate in Hawaii. Can’t wait to show you. It’s the real thing.

Un post condiviso da Ronnie Fieg (@ronniefieg) in data:

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